Jazmine Valencia is an entrepreneur, marketing executive, and founder with more than 15 years of experience helping artists, brands, creators, and technology companies grow through innovative marketing, strategic partnerships, and community building.

She began her career in the music industry at The Island Def Jam Music Group (Universal Music Group), where she developed a passion for connecting artists with audiences through creative marketing. In 2015, she founded JV Agency, a full-service marketing agency that has spent more than a decade helping artists, music companies, and brands navigate the ever-evolving digital landscape.

Throughout her career, Valencia has contributed to marketing campaigns and strategic initiatives for globally recognized artists, creators, and brands including The Killers, Avicii, Shawn Mendes, American Authors, Max Frost, Julia Wolf, Charli D'Amelio, Yamaha, and others. Her expertise spans digital marketing, creator partnerships, paid media, content strategy, product launches, and community growth.

Believing that meaningful brands are built through authentic human connection, Valencia expanded beyond marketing by co-founding a hospitality company focused on creating community-driven experiences that bring together local businesses, wellness, music, and culture. Whether online or in person, her work centers on building communities that create long-term value for both brands and audiences.

Valencia is a sought-after speaker on digital marketing, entrepreneurship, creator strategy, leadership, and the evolving music industry. She has spoken at Harvard University, George Washington University, SXSW, Canadian Music Week, CMJ, and Dialog Konferansen, one of Scandinavia's leading conferences on digital marketing and customer experience.

Her insights have been featured in Forbes, CNBC, and the Los Angeles Times, where she has shared perspectives on marketing, entrepreneurship, and the future of the music industry. She also serves as a mentor for the Recording Academy's GRAMMY U Mentorship Program, helping guide and support the next generation of music industry professionals.

Across every venture, Valencia remains driven by a simple belief: the strongest brands aren't built by chasing attention—they're built by earning trust, creating authentic connections, and bringing people together. Whether advising a global technology company, helping launch an artist's next chapter, or building experiences that strengthen local communities, her mission is to create work that leaves a lasting impact.