Jazmine Valencia is a music marketing executive, entrepreneur, and community builder with over 15 years of experience helping artists, brands, and technology companies grow through innovative marketing, strategic partnerships, and digital strategy.

Beginning her career at Island Def Jam Music Group (Universal Music Group), she developed a lifelong passion for connecting artists with audiences. In 2015, she founded JV Agency, a full-service marketing agency helping music companies and brands navigate the ever-evolving digital landscape.

Beyond marketing, Valencia is a passionate advocate for mentorship, serving as a mentor for the Recording Academy’s GRAMMY U program and speaking at institutions like Harvard and SXSW. Whether online or through real-world community experiences, her work centers on building authentic human connections that create long-term value.