Jaz Valencia
Music marketing executive helping artists, brands, and music technology companies grow audiences through strategic marketing, creator partnerships, and digital innovation.
Jazmine Valencia is a music marketing executive, entrepreneur, and community builder with over 15 years of experience helping artists, brands, and technology companies grow through innovative marketing, strategic partnerships, and digital strategy.
Beginning her career at Island Def Jam Music Group (Universal Music Group), she developed a lifelong passion for connecting artists with audiences. In 2015, she founded JV Agency, a full-service marketing agency helping music companies and brands navigate the ever-evolving digital landscape.
Beyond marketing, Valencia is a passionate advocate for mentorship, serving as a mentor for the Recording Academy’s GRAMMY U program and speaking at institutions like Harvard and SXSW. Whether online or through real-world community experiences, her work centers on building authentic human connections that create long-term value.
Career at a Glance
15+
Years in Music
1,000+
of Campaigns
Forbes
Featured
Recording Academy
Member & Mentor
International Speaker
Harvard · SXSW · CMW
Global Reach
Campaigns Worldwide
Speaking
Canadian Music Week
CMJ
SXSW
dialog konferansen
George Washington University
Music Forward Foundation
Harvard University
Red Bull Records
NAMM
Featured In
Selected Clients & Partners:
LET'S WORK TOGETHER
Jazmine advises artists, music brands, and technology companies on marketing strategy, creator partnerships, audience growth, and digital campaigns.