Proven Marketing Tips for Getting Discovered as a Musical Artist
No one told you that making money doing what you love was going to be easy. But you had no idea just how challenging it is to break into the music industry and make a name for yourself.
Yes, building a successful career as a musical artist is a difficult path. But if you are like many other artists, it’s the only career you can envision leaving you fulfilled. Fortunately, there are practical steps to take for getting discovered and earning a living from your passion. Check out these JV Agency marketing tips to get started!
Think Like a Businessperson
First things first: You must adopt a mind for business to build your brand and earn a living from your craft. Too many musical artists neglect to treat their music like a business. But you must remember your goals. Do you want to make money or simply enjoy songwriting or playing an instrument as a hobby?
You can incorporate business strategies without sacrificing your creative side. For example, take time to create a business plan that describes your music, your target audience, how you will structure your business, how you plan to sell your product, and how much money you hope to make. Writing a thorough business plan is one of the best things you can do to boost your chances of success.
You also need to consider how you market your business. No matter the genre, creating a visual identity is crucial so you can proudly promote your brand via digital platforms and channels. Start by designing a logo that makes a strong first impression, distinguishes you from other artists, and ultimately builds brand awareness.
The good news is that you don’t have to hire a professional designer to create an eye-catching and unique logo. Many online logo design tools will equip you to create your own. Just choose a style and icon from the platform and customize your logo with text, colors, and any other design elements necessary.
Build Your Network
Another business strategy to incorporate into your music career is building a network you can rely on. Meeting musicians, songwriters, producers, marketers, and other professionals can provide you with a support system. Just be sure to develop two-way relationships, so people don’t feel like you always take without giving.
If you would like to reconnect with old friends or acquaintances from high school, you can use a search engine. All you have to do is type in a person’s name, their graduation date, and their school to quickly see contact options.
Cultivate a Community
Similar to building a network, try to cultivate a community around your music. Along with meeting other music professionals, work hard at garnering a local following.
Fans in your hometown and surrounding areas are much more likely to stay loyal and support your endeavors long-term. Invest in local promotions, play lots of live shows in your neighborhood, and volunteer for community projects.
Perform Live
There’s no getting around it — playing shows is still one of the most reliable ways to make money. Depending on your location, you may be able to book lots of live shows throughout the year. If not, learn how to put on powerful live-stream performances.
Selling songs, stems, and samples can make you money. But playing shows gives you the best chance of connecting with listeners.
The music industry is not the easiest for building a lucrative career. But if you’re a musical artist and it’s the only thing you can imagine yourself doing, incorporating effective business and marketing strategies can position you for success. Through it all, remember to remain confident in yourself and open-minded to every opportunity that comes your way.
Would you like to read more helpful content or learn about our digital marketing services? Visit JV Agency today!